Perfumer H Seoul

About

Defining the spatial identity of an overseas brand that deals with delicate fragrances is a profound challenge. In this project, we turned to the philosophy of 'Daegang (大綱)'. While often used in modern Korean to mean 'roughly' or 'in general,' the Chinese characters tell a deeper story: 大 (Great) and 綱 (The Main Stay/Head-rope of a Net).

Sources

• ArchDaily