Polène Flagship Store
Architect: NORM Architects
Location: Milan, Italy
Category: Store
Status: Unbuilt
About
Set along Via Manzoni in the heart of Milan , the new flagship store for Polène unfolds as a considered spatial narrative that invites visitors to move not only through a retail environment, but through a sequence of atmospheres shaped by material, light, and rhythm. Inspired by Milanese interiors, the project draws on the tradition of enfilade spaces and the city's rich material palette to create a layered and immersive experience. Conceived as an architectural interpretation of the brand's essence, the design translates Polène's dedication to craftsmanship, natural sensibility, and sculptural form into a refined spatial language.
Tags: commercial architecture, retail, store
Awards: Pritzker Prize Aga Khan Award for Architecture Mies Crown Hall Ameri